From the Boston area, no less.
This is following Neomedia's various acquisitions, including 12snap (from Germany) and Mobot (from Boston area).
Eh, guess mobile marketing is alive and well on the East Coast.
Link: Business Filter - Business Weblog - The Boston Globe.
thirdscreenmedia.jpg
Another Boston-based provider of mobile advertising and marketing software and services, has closed its second round of funding, adding $5 million to its coffers. The software offered by Third Screen provides a system for managing and deploying advertising on mobile devices that enables advertising agencies, publishers and carriers to plan, buy and execute mobile-advertising campaigns. They're chasing down larger competitor m-Qube, based in Watertown.
NeoMedia also announced today that they have bought Gavitec, a german company that does code readers for mobile commerce and marketing, and Mobot, Inc., a company specializing in mobile visual recognition. Quite a shopping spree, huh?
http://www.neom.com/press_releases/pr_recent.jsp
Posted by: alindh | 22 February 2006 at 05:11