MobHappy on: Marketing Through Mini Applications

So, make a really cool UI to some useful info that folks want and use it also as a marketing tool.

Nothing wrong with that, except that, a Symbian app is very expensive to make - in the 10s of thousands of euros, assuming you find a developer who understands what you are doing; and a Symbian app only runs on a small section of the market.

Why not spend that money on a simple SMS or browser based campaign or info service? You can then reach the almost all phone users. And spare me the smartphone user studies. Their higher use will never be greater than the combined use of all the other phones.

Hello! SMS, browser, and voice still have a way to go.

Link: MobHappy: Marketing Through Mini Applications.

I saw an article last week talking about how British Airways was offering a London guide application for mobile phones as part of its latest campaign to get people to visit London. I downloaded the application to check it out, and the content, as you might expect, isn't great. But I really like this concept.