Blogs: What do corporations want?

A great little commentary on the same things I have been observing: there is an great uncertainty as to the who, what, how or corporate blogging.

Link: Guidewire Group - A Social Media Enterprise: What do corporations want?.

Interestingly, there was little discussion about corporations and the blogosphere at these events. Based on conversations I had over the course of the three days, it’s clear that there is very little mutual understanding between the entrepreneurs, geeks and enthusiasts on one side and the mainstream corporate marketing and communications professionals on the other. Which makes me feel like a U.N. interpreter.